ICIEMC · International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour

Event Serial: WCA406509

Views: 206

30th Jun 2022 To 01st Jul 2022

ICIEMC · International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour

Website:http://iciemc.pt/

Contact Person - Irina Amaral

Event inquiry /Organizer email address - isca-iciemc@ua.pt

Organized by: ISCA - University of Aveiro

Topic Covered: Marketing, Business Ethics, Economics, Management, Business, E-commerce, Human Resources, Distance Education, Higher Education, E-learning, Design, Creativity, Gender studies, Social Sciences

  • Event Start Date - 30th Jun 2022
  • Deadline for abstracts/proposals: 16th May 2022
  • Event End Date - 01st Jul 2022

Venue: Aveiro , Portugal

About Event:

Tackling the Challenges & Seizing the Opportunities of Tomorrow The COVID-19 pandemics has changed the life of practically everybody in some way, inducing a systemic shock effect on citizens and economies Ashford et.al., 2020. In the 2021 edition of ICIEMC we focused on postpandemic changes in marketing and consumer behaviour. The pandemics is far from over, and yet we see that economies, organizations and people have changed their behaviors and adjusted their strategies. Facing a crisis, we adapted in order to survive and continue to thrive. So, at ICIEMC 2022 6th edition we continue the approach we started last year, yet we look more closely at what has been done and what can be done to tackle the challenges that this new world entails. Also, we seek new perspectives on how we may seize the opportunities that future may bring us, with a focus on the role of data, intelligence and the emergence of new business models. We welcome scientific contributions related to overcoming challenges related to the pandemics, applied to any industry or service area and we value specific contributions linked to business and marketing strategies used to explore future opportunities.



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